About Us







Pureal was founded by Selina Kim, a pharmacist in Victoria with the vision and promise to deliver the purest and most natural skin care range. 


Selina had been suffering from severe acne since the age of 15. When it persisted well into her 20s, she tried numerous different skin care brands, from high-end brands such as Lancome, Estee Lauder and La Prairie, to bread and butter pharmacy brands such as Cetaphil and QV, all to no avail.

One day, she encountered a new line skin care products in the pharmacy, which were branded as "natural". She saw a slight improvement! Bouyed by this, she tried to make her own remedies natural ingredients from cucumbers, yoghurts, eggs and so on, which really generated results. She then decided to refine her formulation and skin care manufacturing skills in Korea, a country that's renowned for innovative beauty products. In addition, she has furthered her knowledge by undertaking studies in the field of aromatherapy.  


The Pureal Brand

Our source of inspiration comes from delivering natural energy from plants through our products, to bring nature's gifts and beauty into your skin care range.

Pureal is...

  • Developed by an Australian pharmacist & aromatherapist
  • Product of AUSTRALIA and ingredients are naturally derived
  • Made in AUSTRALIA
  • Free from harsh chemicals 
  • Pureal products are

    Parabens FREE
    Mineral Oils FREE
    Artificial Colours FREE
    Synthetic Fragrances FREE
    SLS (Sodium Lauryl Sulphate) FREE
    SLES (Sodium Laureth Sulphate) FREE
    Ethanol FREE
    Benzophenones FREE
    Animal Testing FREE